Agenda
Agenda
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Agenda
Tue, June 25
| 08:30 |
Opening of registration 30 mins |
| 9:30 |
Welcoming speech 10 mins |
| 09:45 |
Market Overview 15 mins 
|
| 10:00 |
TV distribution in SSA: How to reach new audiences on digital? 40 mins 
|
| 10:40 |
Monetisation of local content on digital platforms 40 mins 
|
| 11:20 |
Q&A with Deutsche Welle 25 mins 
|
| 11:45 |
Coffee Break 40 mins |
| 12:30 |
Navigating the digital ecosystem: The apps revolution 45 mins 
|
| 13:15 |
One-to-One Session: Content production for social media platforms 30 mins 
|
| 13:45 |
Competing with the giants : Strategies for monetising local content and reaching the diaspora 45 mins 
|
| 14:30 |
Closing Remarks & Lunch 60 mins |
Opening of registration
Tue, June 25, 08:30 - 9:30
Welcoming speech
Tue, June 25, 9:30 - 09:45
TV distribution in SSA: How to reach new audiences on digital?
Tue, June 25, 10:00 - 10:40
- State of the FTA and pay TV linear distribution in Sub-Saharan Africa
- Changing viewing habits: investing in digital capabilities and infrastructure
- Innovative solutions for content distribution and monetisation strategies
Moderated by Tamima Ibrahim – Marketing Director – StarTimes Kenya
Monetisation of local content on digital platforms
Tue, June 25, 10:40 - 11:20
- What are the challenges for content providers?
- Collaboration with Telcos for distribution
- Impact of smart devices on content consumption and revenue
Moderated by : Betty Kiptum -Business Journalist
Q&A with Deutsche Welle
Tue, June 25, 11:20 - 11:45
Coffee Break
Tue, June 25, 11:45 - 12:30
Navigating the digital ecosystem: The apps revolution
Tue, June 25, 12:30 - 13:15
- Diversification, aggregation and partnership
- The super-app model
- Adding content to the mix
Moderated by : Betty Kiptum -Business Journalist
One-to-One Session: Content production for social media platforms
Tue, June 25, 13:15 - 13:45
- Building partnership with social media platforms
- Format specificities in terms of length and features
- Exploring business and revenue models
Moderated by :Jacob Safari – Journalist – Deutsche Welle
Competing with the giants : Strategies for monetising local content and reaching the diaspora
Tue, June 25, 13:45 - 14:30
- Distribution strategies: Linear or digital?
- Ways to promote local content to a worldwide audience?
- Collaboration or partnership to facilitate market penetration and growth
Moderated by Tamima Ibrahim – Marketing Director – StarTimes Kenya
Closing Remarks & Lunch
Tue, June 25, 14:30 -